Content Marketing Agency in Edinburgh

Digital Content Marketing Agency in Edinburgh

Build your reputation, tell your story, educate your audience, generate qualified prospects and customers by implementing a content strategy with our Digital Content Marketing Agency in Edinburgh.

Engaging content to achieve your goals

Our Digital content marketing services can help your business achieve a multitude of goals

Improve your reputation

Internet search becomes an almost systematic reflex among consumers during a purchase process. A good content strategy will allow you to assert your positioning, your identity and thus improve your reputation.

Establish your legitimacy

Quality articles allow your visitors to measure the value of your products/services, but also your knowledge of the problems of your business sector; The goal is to generate preference for them to choose your business over a competitor.

Generate qualified traffic

A content campaign that addresses the problems of your buyer persona by providing concrete answers makes it possible to generate qualified traffic on your website and therefore potential future customers.

Generate leads

When will your users be ready to leave personal information on your site? The exchange must be fair: a high-value content/service or resource made available greatly favors the generation of leads.

Generate clients

Covering the entire purchase path of your buyer persona with adapted content makes it possible to implement a conversion funnel logic. The objective will then be to advance your visitors in this tunnel to convert them into customers.

Develop loyalty

Content that brings value to your customers on a regular basis to create a real community around your business. This unique information you share improves your relationships with your customers and thus their satisfaction.

Digital Content Marketing Services

Buyer Persona

Understand the real motivations and define the typical customer profiles in 3 steps: the data search, the analysis of the collected data and the modeling of your personas. This is the basis for a controlled content strategy.

Buyer Journey

Studying the steps your prospects go through during a purchase process helps highlight their issues and expectations. Modeling the Buyer Journey on the basis of customer or prospect interviews makes it possible to identify the topics to be integrated at each stage of their purchase cycle.

Content strategy

Content creation and optimization

Our editorial team accompanies you on the production of content: we master the entire chain – from the brief to the on-page optimization of your articles – with tailor-made services according to your needs. Our goal is to appeal to users AND search engines.

Premium content creation

E-book, white paper, case study, infographic… Premium content is at the heart of the lead generation on your site. Writing, design or just a refresh? We pay special attention to premium content, which often marks the beginning of the relationship you will create with your users.

International content strategy

Categorize your contacts according to their position in the life cycle to allow you to determine where they are and thus activate the relevant actions with the right teams: marketing, sales or support.

SEO & Content Audit

Whether you start from scratch or have an existing digital strategy, we analyze the natural SEO opportunities related to your business. Optimization of existing content, analysis of new keyword opportunities, creation of semantic cocoons… Our goal is to work with you to develop a content strategy that is optimized for search engines.

Lead lifecycle

Competitive intelligence

Identifying your competitors ahead of a content strategy is a key success factor because the battle of first positions on search engines is never easy to win. Knowing their strategy makes it possible to position adapted content campaigns in a controlled context.