Inbound marketing or traditional marketing?
Many businesses seeking new customers rely on increasingly expensive and ineffective outbound techniques. They typically use email prospecting campaigns, video loading spots, print ads in mailboxes, call centre services, and so on.
On another level, inbound marketing strategies enable information to be shared more freely. Rather than purchasing advertising space, it is preferable to start a company blog, invite guest bloggers to write articles, create buying guides, publish a white paper (with an optimised landing page), participate in a webinar…
In short, use all of the opportunities provided by digital technology and communication channels to offer unique and high-quality content to potential customers. Because it focuses on solving the prospect’s problem before promoting a product, inbound marketing allows you to position yourself as an expert through the quality of your content offer without being perceived as intrusive.