Inbound marketing agency

Our inbound marketing agency helps you attract customers rather than seeking them out
Tired of the aggressive and invasive methods of traditional marketing, employees, buyers and consumers are now being seduced by this innovative digital marketing strategy based on offering quality content.
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What is inbound marketing?

Inbound marketing is a strategy that was developed in response to outbound marketing.

It arose from a simple observation: before making a purchase, professionals, individuals, and Internet users conduct Internet research.

In general, inbound marketing aims to use the web to bring in customers by providing them with relevant content, rather than going out to find them using traditional marketing strategies. Indeed, when used properly, digital marketing makes marketing useful and relevant to targets, builds trust with prospects, and eventually converts them into customers.

Inbound marketing or traditional marketing?

Many businesses seeking new customers rely on increasingly expensive and ineffective outbound techniques. They typically use email prospecting campaigns, video loading spots, print ads in mailboxes, call centre services, and so on.

On another level, inbound marketing strategies enable information to be shared more freely. Rather than purchasing advertising space, it is preferable to start a company blog, invite guest bloggers to write articles, create buying guides, publish a white paper (with an optimised landing page), participate in a webinar…

In short, use all of the opportunities provided by digital technology and communication channels to offer unique and high-quality content to potential customers. Because it focuses on solving the prospect’s problem before promoting a product, inbound marketing allows you to position yourself as an expert through the quality of your content offer without being perceived as intrusive. 

Put the customer at the heart of your business strategy

Because the customer is at the centre of all thinking, knowing your target and its needs is critical to your inbound strategy.

To attract the desired profiles, you must first understand their expectations, the problems they face, and the methods they will use to solve them.

This knowledge will enable you to create content that precisely answers the questions of your leads.

Furthermore, it enables you to seek visibility where they are likely to look: on the keywords and social networks that your target uses.

As a result, creating a persona (or buyer persona) is the first step in putting an inbound strategy into action.

The better you know your audience, the more relevant and targeted the information you will submit to them, and the higher your chances of converting visitors into leads, and then into customers.

Inbound marketing benefits

Over time, inbound marketing provides quantifiable and visible benefits.

Inbound marketing brings several significant benefits to a business by changing the way prospects or customers are converted.

A solid content strategy is essential for the success of an inbound campaign.

Inbound marketing strengthens a company’s online presence by encouraging the creation and distribution of original and high-quality content on the Internet (blog articles, white papers, practical guides, and so on). 

It also improves natural referencing (SEO) on the most relevant keywords, which are those used by the target audience. 

This ensures a better ranking in search engine results, increases traffic to the site, and increases the chances of being quickly identified by its target audience.

Revenue generated by inbound marketing can be easily measured, according to 40% of marketers;
Inbound marketing is based on simple tools that generate easily analysed indicators: CTAs, forms, landing pages, and so on. There are also “integrated” solutions that follow a lead from the first point of entry on the website to the signature or purchase of a product.

Through the creation of content, the optimization of natural referencing, and the use of tools such as call-to-actions, contact forms, and so on, inbound marketing enables you to generate more leads. 

With a solid lead nurturing strategy, this strategy focuses on accompanying prospects through the various stages of the decision-making process.

With their permission, the company will then have access to the contact information of visitors, giving it a better chance of arousing their interest and achieving its goals.

Inbound marketing is also less expensive and has a higher return on investment than traditional marketing.

Inbound marketing costs 61 percent less than traditional marketing to acquire a customer. 

This cost is reduced by nearly 80% after 4 to 5 months of use.

Attracting visitors: centre your actions on the prospect’s needs. Increase traffic to your website by enriching and improving the quality of your content and social media posts.

Convert visitors into leads: place calls to action on your website and optimise it to encourage conversions from anonymous user to lead.

Converting prospects into customers entails establishing a trusting relationship with the prospect prior to closing sales.

Increasing customer loyalty: a satisfied customer becomes an ambassador for the company, speaking about the products or services that convinced them to buy.

Inbound marketing is also less expensive and has a higher return on investment than traditional marketing.

Why hire a specialised inbound marketing agency?

The tools for digital marketing and communication that we have at our disposal are constantly evolving.

Launching a new strategy on one’s own is fraught with danger and requires a significant human investment.

A specialised inbound marketing agency will be able to guide you in your strategy and actions, including the development of your content strategy, the deployment of an adapted software solution if necessary, the creation of value-added content, the referencing (SEO, SEA) of your website to increase traffic, the creation and optimization of each landing page, implementing a marketing automation solution…

Your agency is your partner in achieving your marketing goals.

Key steps of an efficient strategy

  • Determine your strengths and weaknesses.
  • Define attainable goals (or SMART objectives)
  • Auditing existing content Aligning the marketing and sales teams’ processes
  • Define your goals precisely (surveys, interviews, sales force feedback, etc.)
  • Analyze each persona’s specific needs and expectations.
  • Determine the information sources, keywords, and social media platforms used by each persona.
  • Plan and publish content that meets your prospects’ needs and their preferred method of obtaining information.
  • Before promoting your company, service, or products, create specific content for each stage of the conversion tunnel that provides useful information to the prospect.
  • Content should be differentiated based on the persona for whom it is intended.
  • Experiment with various media (blog, e-book, infographic, video…)
  • Increase the visibility of your content on the web and social media.
  • Install conversion tools and maximise your content: calls to action, landing pages, forms, etc.
  • Personalize these tools in order to tailor them to your specific needs.
  • Using A/B tests, you can improve your conversion rate (CRO)
  • Using lead nurturing, you can keep in touch with prospects who aren’t yet ready to buy.
  • Set up workflows or scenarios to guide prospects through the purchasing process at their own pace.
  • Maintain contact with customers: a happy customer can become an ambassador.