The proliferation of website creation tools and the emergence of social networks have compelled public relations experts to reconsider the definition of media and refocus their efforts on new influencers. Bloggers, Instagrammers, and YouTubers have quickly built loyal, engaged, and, most importantly, receptive audiences.
The audience shifts away from traditional media outlets has fueled the growth of these new opinion leaders. Press relations are not extinct; they continue to play an important role in certain campaigns; however, at Digitrone Group, we have chosen to separate the two strategies rather than oppose them.
While the processes are similar, particularly in terms of mapping and contact, the expectations of influencers are vastly different, which is why it is beneficial to work with an influencer marketing agency for your campaigns.