Local SEO benefits
It enables you to appear on local queries, i.e. those containing geographical information, such as “Italian restaurant Edinburgh” or “Lawyer Glasgow.”
The results of Google search pages are displayed based on the user’s geolocation, i.e. where he is. The majority of the time, the local results include service activities such as health, shopping, home services, and so on.
You know how when you search Google for a doctor’s office, a lawyer, or a locksmith near you, a map shows you those nearby? That’s what local SEO is all about! And, if you know how to improve it, it can be a valuable asset to your company. With this in mind, a local SEO company can assist you in understanding and optimising local SEO.