SEM services

SEM services can help you in increasing your visibility and sales. 

Our SEM agency specialises in performance marketing.

Our goal is to help you achieve, maintain, and optimise your business goals.


Controlled investment / rentability goal

Develop qualified audience

Increase engagement and conversion

Optimise your ROI

SEM services - primary levers

Our SEM services include SEA strategies for Google Ads, Google Shopping, and Bing Ads. The use of SEA levers enables us to reach Internet users at the bottom of the conversion funnel, during the consideration or decision phase. 

We can engage them on commercial objectives such as sales or commercial leads thanks to the devices we use. This is why, in every case, we work with the goal of profitability and a short-term return on investment. represents 90% of the search market. It therefore represents an essential lever for reaching an intentional target. To gain efficiency and accelerate your growth, Google Ads or Bing Ads campaigns must be combined with Display Marketing campaigns.

We design strategies and devise tactics to distribute your SEA campaigns to your target audience at the right place and at the right time. To go further, consult our SEM agency in Edinburgh.

Google Ads

Google Ads is the first performance marketing channel that your agency must master because it allows you to engage intentional searchers from the beginning of their search. The audience on, the strength of the distribution solutions, and the finesse of the targeting solutions provided by the Californian behemoth make it an indispensable tool in your web marketing strategy. The Google search network is now the undisputed market leader in search. Whatever the market, it is almost always the first brick in a ROI-driven conquest strategy.

Google Shopping

If you have an online sales site or an e-commerce site, advertising on Google Shopping, whether in addition to Google Ads campaigns (Search and Display), Bing Ads, or Facebook Ads, is the best way to increase sales. It is critical that your marketing agency proposes to use this lever. 

The cost per acquisition is usually very interesting, given that your offer is displayed following the Internet user’s search and that the price of the product is displayed. As a result, the qualification is extremely high.

Bing Ads

Your SEA agency should offer to deploy Bing Ads campaigns in addition to Google Ads, Google Shopping, or Facebook Ads campaigns. They have the potential to be extremely effective. Even if the audiences are clearly inferior to those of the other networks, the Bing Ads network has a click and conversion rate that is frequently superior. 

Bing Ads also has the advantage of attracting an incremental audience.

SEM services - monitoring and reporting

Data interpretation is critical for achieving the best results and optimising the performance indicators chosen in relation to your goals. We use the most cutting-edge solutions for data recording, analysis, and reporting. 

For more information about SEM services, contact our Edinburgh-based SEM agency.

Google Tag Manager

A Tag, also known as a Balise, is a piece of code that is embedded in a web page and allows you to track the behaviour of visitors as well as the sources of conversions (paid advertising, natural linking, and articles). The Google Tag Manager solution ensures that your site’s audit is complete and accurate by aggregating all of your tags into a single container: Google Ads, Google Analytics, Bing Ads, Facebook Ads, Linkedin Ads…

Google Search Console

This high-performance solution enables the collection, organisation, and sharing of tracking-related data (traffic, behaviours et conversions). We create custom boardroom tables to inform your strategic decisions and budgetary decisions.

Google Analytics

This powerful web analytics solution allows you to collect, record, and analyse general audience behaviour on your website, as well as concerning predefined goals – KPIs.

Google Data Studio

This high-performance solution enables the collection, organisation, and sharing of tracking-related data (traffic, behaviours et conversions). We create custom boardroom tables to inform your strategic decisions and budgetary decisions.

SEM services - our methodology

Obtaining your goals necessitates the ongoing involvement of experienced search engine marketing consultants. Particularly in today’s increasingly competitive digital markets. Our team will assist you in identifying growth levers and developing the most effective and long-term acquisition strategies. 

Consult your SEM agency in Edinburgh for more information.

SEM agency to determine your growth levers

Integrate your business objectives, understand your business, its specificities, your target, your acquisition history, audit your digital ecosystem, and challenge your strategy to provide you with the most relevant personalised and multi-channel strategic recommendation.

SEM services to activate and accelerate your growth

Deploying the best acquisition systems for your digital ecosystem by going after the target audience where they are, at the best cost and volume, with constant adjustments, in test and learn mode. 

We can go further and faster because of our mutual knowledge!

Consider alternative strategies, identify new business opportunities, activate new growth levers, and consolidate your performance to achieve the most sustainable growth.

SEM services - why choose us ?

The selection of your SEM agency is critical to activating your growth under the most profitable conditions and optimising the return on your SEA investments.

Search engine marketing consultants experienced and committed

Your search engine marketing consultant must have the necessary experience and maturity to comprehend your company’s operations and the challenges it faces. Our search engine marketing consultants have at least 5 years of digital acquisition experience. Curiosity, listening, involvement, innovation, and agility are required to comprehend the nuances of your market and offer, as well as to expect and maintain the best results in increasingly competitive markets.

Every day, we are guided by these values.

A multidisciplinary team of experts

Digitrone Group also specialises in natural referencing, which includes SEO (Search Engine Optimization), Google Ads, and Social Ads. All of these levers work together to achieve your notoriety, traffic, and conversion goals.

SEM agency with loyal customers

From e-commerce to B2B or B2C service companies to small and medium-sized businesses, our clients are all looking for a human-sized agency with expertise in its field with whom to build a long-term relationship based on transparency and trust.