Web analytics consulting

Our web analytics consulting agency will work with you to increase your visibility and sales.

Web analytics consulting assists you in initiating and accelerating your digital growth.

Our goal is to help you achieve, maintain, and optimise your business


Controlled investment / rentability goal

Develop a qualified audience

Increase conversion and engagement rates

Increasing the return on investment

Web analytics consulting with Google Analytics

Our display advertising agency use Google Ads, Native Ads, Social Ads, and YouTube Ads. When the Display advertising levers are activated, you can reach Internet users at the top of the conversion funnel, during the discovery or consideration phase. The devices we create enable you to make them aware of your products, introduce them to your brand, and start a conversation with them. The Google Display Network (GDN) reaches 80% of internet users. It is a network of partners, managed by the Google advertising network, made up of thousands of sites that authorise the display of Google Ads on their pages as part of the AdSense and Ad Exchange programmes. The Display network allows for the display of text ads or visual ads (banners or videos). We design strategies and devise tactics to deliver your Display campaign to your target audience at the right place and time. To find out more, contact our local Display advertising agency in Edinburgh.

Data collection and tracking of URLs

The first step is to set up a data collection system. The tracking code must be installed on all of your pages. We recommend installing Google Tag Manager to make the installation of the audience analysis tool easier. This is the most reliable method for tracking data from various platforms (Google Ads, Facebook Ads, Linkedin Ads, etc.). To go further and track your ROI campaign by campaign, you must track the destination URLs using the Campaign URL Builder tool.

Goals must be defined

The goals could be to buy something from an e-commerce site, fill out a form, or sign up for a newsletter or an event. Primary and secondary objectives can be defined, combined, and tracked based on business priorities. Once you’ve defined your goals, it’s time to put them into action by directing the tool to the page that corresponds to a goal validation.

Data collection and analysis

To track key Return on Investment (ROI) data, set up a tracking dashboard that gathers the key data to track in order to evaluate the effectiveness of acquisition activities (publicity, SEA, SEO, emailing, etc.). To track the ROI of your Google Ads campaigns, log in to your Google Analytics and Google Ads accounts.

Web analytics consulting: assessment and reporting tools

The interpretation of data is critical to achieving the best results and optimising the performance indicators chosen with your goals. We examine the most innovative solutions for data collection, analysis, and restitution.

Google Analytics

This powerful web analytics solution allows you to collect, record, and analyse general audience behaviour on your website, as well as concerning predefined goals – KPIs.

Google Data Studio

This high-performance solution enables the collection, organisation, and sharing of tracking-related data (traffic, behaviours et conversions). We create custom boardroom tables to inform your strategic decisions and budgetary decisions.

Google Tag Manager

A Tag, also known as a Balise, is a piece of code that is embedded in a web page and allows you to track the behaviour of visitors as well as the sources of conversions (paid advertising, natural linking, and articles). The Google Tag Manager solution ensures that your site’s audit is complete and accurate by aggregating all of your tags into a single container: Google Ads, Google Analytics, Bing Ads, Facebook Ads, Linkedin Ads…

Google Search Console

This high-performance solution enables the collection, organisation, and sharing of tracking-related data (traffic, behaviours et conversions). We create custom boardroom tables to inform your strategic decisions and budgetary decisions.

Web analytics consulting process

The achievement of your goals necessitates the ongoing involvement of experienced consultants. To a greater extent on digital markets increasingly competitive. Our team will work with you to identify growth opportunities and develop the most effective and long-term acquisition strategies.

Identifying your growth levers

Integrate your business goals, understand your industry, its nuances, your target, your acquisition history, audit your digital ecosystem, and challenge your strategy to provide you with the most relevant personalised and multichannel strategic advice.

Activate your growth

Install the most appropriate acquisition tools for your digital ecosystem by looking for the target audience where it is, at the best price and volume, with ongoing adjustments in test-and-learn mode.

Accelerate your growth

Our reciprocal knowledge enables us to travel further and faster! Imagine alternative strategies, identify new business opportunities, activate new growth channels, and consolidate your performance for the most sustainable growth possible.

Web analytics consulting: why choose Digitrone Group?

The selection of your web analytics consulting agency is critical for the activation/acceleration of your growth in the most profitable conditions, as well as the optimization of the return on your social media advertising investments such as Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads Search & Display.

Committed and experienced web analytics consulting professionals

Our web analytics consulting agency has the experience and maturity to better understand your industry and your issues. Curiosity, listening, involvement, innovation, and agility are required to understand the nuances of your market and offer, as well as to anticipate and maintain the best results in ever-increasingly competitive markets. These values guide us in our daily lives.

Multidisciplinary web analytics consulting team

Digitrone Group is also competent for all digital manners, from website creation and digital content creation to web marketing. The entire set of channels is working in tandem to help you achieve your goals for visibility, traffic, and conversions.

Devoted customers

B2B or B2C SMEs looking for a human-sized web analytics consulting agency. Our clients are looking to establish a long-term relationship based on transparency and trust.

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